F.C. København
Vi er København
Client
F.C. København
Industry
Media & Entertainment
Deliveries
- Storytelling & Tone of Voice
- Campaign Production
- Brand Strategy
- Visual Identity
- Communication Strategy
- UX & UI Design
F.C. København isn't just a football team; it's a cultural icon of Copenhagen. It captures the hopes and dreams of an entire city. We've created a brand platform that embodies the club's spirit and legacy. From the refinement of the primary logo to the iconic use of the lion, from the symbol-rich emblem and custom typefaces inspired by Copenhagen's street signs to a new color palette including colorways for the new women’s team and a new communications concept, every element tells the story of the city — the story of FCK. The new visual identity captures the energy of the game and honors the community that supports it, paving the way for continued success locally and in Europe.
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