New look, same passion

Football is gloriously unpredictable. The constant shifts on the field and in the stands keep fans coming back for more. Together with Divisionsforeningen, we created a refreshed visual identity that reflects the league's evolving audience, focusing on engaging new generations with a more dynamic and fluid toolbox. The new brand features a refined logo, vibrant color palette, and bespoke typeface that give it a fresh, modern feel. The updated payoff, Your Team. Our League, emphasizes identification, community, and the drama that unfolds each week on the pitch and on screen, igniting fans' passion nationwide.