“We started the B Corp certification process in 2020 to lead by example when engaging with clients on their sustainability journeys.

To become B Corp certified, you must obtain over 80 points (in a system ranking from 0,1 to 10 points per question) by answering approximately 200 questions spanning categories like Environment, Community, Employees, Customers, and Internal Governance. Some of the questions we already adhered to, but others required internal conversations, such as changing our articles of association to make a formal commitment about the company's raison d’être.

After an 18-month evaluation, we achieved certification in October 2023, supported by a constructive ongoing dialogue with a B Corp Analyst. Kontrapunkt not only met but surpassed the requirements, earning 88.2 points. This achievement placed us among the first 100 certified B Corporations in the Nordics.

We are happy to have obtained the knowledge and experience necessary for the certification process. We will strive to stay ahead of the curve and embrace the initiatives and perspectives required to be a responsible company in 2024. It's a central pillar in all our client work that we guide our clients through their journey to become more accountable companies as part of our collaboration.

"We work with a three-phased client screening process. First, we screen for strategic fit, creative potential, and viability. If the client matches our strategy and creative ambitions and has a budget to help realise their dream, then it's a green light in phase 1.

In phase 2, we screen for controversial industries. If we believe that our work would not help make the world better in the long term, we respectfully decline the inquiry to work together.

If we are in doubt, we investigate the client in more detail in phase 3. This includes parameters like: Have they committed to Science-Based Targets? Do we sense a genuine desire from the leadership team to follow through on their sustainability journey? Based on this screening, we decide whether to cooperate or not.

Our goal with the process and rigorous screening is to affect the clients we decide not to work with so that they understand that even their partners or suppliers demand a more responsible direction and business conduct. Over time, this will hopefully have a positive effect as well."

"We experience strong support and pride within the organisation in constantly seeking ways to be a more responsible company. At the same time, we notice that more and more of our clients prioritise having responsible and sustainable partners."

"The great stride took place until the admission and verification process, where we worked meticulously through each of the five B Corp areas. But since then, we have been working on finalising our client screening process and rolling it out so everyone knows which types of clients we take on and which we respectfully decline to work with. We must believe we can make a positive difference through our work."

"Get started as soon as possible. Even if you can't meet the requirements or have another framework on your radar, putting the effort and focus into the thorough process of obtaining a certification like B Corp is a reward in itself. It helps you consider your way of doing business and how the organisation can positively impact more individuals.

By becoming a B Corp, you join a vast network of certified companies and open doors to potential collaborations and partnerships. We eagerly anticipate the opportunity to work with other B Corps. Having achieved our certification, it's our turn to give back to those who are now going through the process, so please reach out if you need guidance or want to connect with a fellow organisation dedicated to using business as a force for good."