Giving discount a new face

In 2021, Coop made a bold move to revamp their renowned Fakta chains and give them a fresh new look that would outshine the competition in Denmark's cutthroat discount market. We helped Coop develop a brand identity that oozes confidence and flair, complete with a custom typeface family inspired by the gritty charm of handwritten price-tag signage. The result? A powerhouse of a brand that speaks volumes and lets Coop deliver their message with unwavering consistency across all touchpoints.