Client: Enter Art Fair
As Enter Art Fair opens its doors for the 4th time, we open up about creating their visual identity.
Since we launched in 2019 we have adapted and evolved the simple yet flexible design. Coloured squares with corner shadows create the illusion of depth and layers. Here, we utilise the logo arrow and make it interact with the “layers” to create a dynamic expression and a useful guide for the eye.
For this year’s edition, we have mixed past colour themes and put them together in a gradient, ultimately celebrating the progression of the art fair.
The name implies that we should step into a physical room with art, its creators and its curators. It's happening now (25th - 28th of August) and we encourage you to Enter.