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Reminiscent Of the Age-Old Fishing Industry
Blue Lobster is a smart digital platform that connects fishers and fishmongers with consumers by allowing fish consumers to see where and what fresh fish is available. With the new identity, Blue Lobster wanted to create a feeling of local pride and connection while maintaining professionalism in the brand expression. Kontrapunkt was happy to help with the visual identity, brand icons and new visual direction for the company praised by the Obama Foundation.

Client: Blue Lobster
Year: 2019
Industry: Startup


Art direction
Brand Identity
Design Guidelines
Motion Design

Redesigning the lobster

Taking its visual cues from the often hand painted registration codes found on the sides of the danish fishing boats, Blue Lobsters new identity puts the fishermen first, building and strengthening a sense of community. The visual identity allows for Blue Lobster themselves to take a step back, as the transparent mediator, directing attention to their sustainable pier to peer model. The identity, like the local harbour itself, is simple, honest and industrious.

"The new design is simple and resonates with our mission of representing our partner fishermen and enabling them to have autonomy over their sales and earn a decent wage for the fish that they catch. The elements are simple and accessible and will make the app user-friendly but also fun and quirky."

Christine Hebert, co-founder & CEO

Philip Linnemann

Executive Creative Director & Partner

Reach out to Philip to learn more about this project or how we can help you.

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