A silent giant finds its true voice

You may not know it but Denso is actually one of the world’s largest companies, often seen as the ‘silent giant’ - famous for, well, being anything but famous. Growing from its roots as an engineering and fabrication business, the organisation needed to define itself clearly to the outside world and not least to the thousands of people who are a part of it. Through an incremental process, we worked in close collaboration with the company, with a shared goal to transform the way they see themselves and the way others perceive them. A journey from a manufacturing company to a modern globally-minded technology business.