Work
30.01.2024
Handwritten heritage
New year, new letters. As we leave 2023 behind, we want to share a couple of highlights from our Type team. First up is Coop 365 Discount, a font crafted on the shoulders of the old art of making handwritten signs. It's handwritten heritage with a bold character and finessed details.
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For Coop’s discount supermarket ‘365discount’, we took inspiration from the heritage of handwritten signs — typically quickly made up with a fat marker or flat brush — often used to advertise for the ‘daily offer’. We wanted the font to ooze of an unpretentious yet proud discount vibe to reflect the craftsmanship and care of retailers.
Torsten Lindsø Andersen, Head of Type Design & Partner
