New year, new letters. As we leave 2023 behind, we want to share a couple of highlights from our Type team. First up is Coop 365 Discount, a font crafted on the shoulders of the old art of making handwritten signs. It's handwritten heritage with a bold character and finessed details.
For Coop’s discount supermarket ‘365discount’, we took inspiration from the heritage of handwritten signs — typically quickly made up with a fat marker or flat brush — often used to advertise for the ‘daily offer’. We wanted the font to ooze of an unpretentious yet proud discount vibe to reflect the craftsmanship and care of retailers.